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The Myth of Multitasking

While you are serving your customer—internal or external—are you multitasking? You know, talking on the telephone, while reading emails or doing other tasks? Recent research indicates that the effectiveness of multi tasking is a myth. Humans cannot do lots of things simultaneously. In fact, jumping between tasks takes 50 percent more time than if you were to complete one task before starting another. So the more you quickly switch your attention from one task to another and the more often you do it the less effective you will be. While you think you are saving time by talking on the phone and emailing at the same time you may actually be short changing your customers by giving them less that excellent service.

Use this research to help everyone see that multitasking is not effective. Instead, concentrate fully on one task at a time for as long as possible, then switch to another and concentrate fully on that. Don’t try to do two things (or three!) at once.

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